The fun of being a designer is to do something original.

to make images that nobody’s ever seen before. And the only way you’re going to do that is to avoid what the culture tells you is good. There is no good. The good comes from what does the job.

Header: Vollkorn Regular Italic | Body: Raleway Medium

Failure is built into creativity.

the creative act involves this element of ‘newness’ and ‘experimentalism’, then one must expect and accept the possibility of failure.

Header: Permanent Marker | Body: Overpass Regular

THE REAL ISSUE IS NOT TALENT

as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.

Header: Old Standard TT | Body: Rubik Regular

You have to utilize who you are in your work.

Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

Header: Arvo Regular | Body: Lato Regular

Kiddies, graphic design, if you wield it effectively, is Power.

Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair.

Header: Oxygen Light | Body: Nato Serif Regular

THE GRID SYSTEM IS AN AID, NOT A GUARANTEE.

It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice.

Header: Oswald Regular | Body: Quattro Cenro Regular

A LOGO DOESN’T SELL, IT IDENTIFIES.

A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

Header: Unica One | Body: Crimson Text Roman

Creativity is essentially a lonely art. An even lonlier struggle.

To some a blessing. To others a curse. It is in reality the ability to reach inside yourself and drag forth from your very soul an idea.

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